Client: Relson Gracie Jiu-Jitsu NY Association
Gracie Jiu-jitsu is the premiere school of self-defense in the country. The NY Association needed a new functional website that would help convert potential students to join the school directly from the site. They also needed a way to capture email addresses so that they could build up their mailing list to offer students and potential students, great deals with their monthly newsletter emails. Additionally, I needed to create an identity system for their new program series, Gracie CORE, which specializes on techniques that are required in the Gracie Jiu-jitsu curriculum.
  • Key roles
  •  Branding
  •  Creative Direction
  •  Website Design
  •  Email Design
  •  Mobile Design
  •  Digital Strategy
  •  Social Media
 Launch Site 
I could not be happier with the results Craig has given the GracieNY Academy. He has been tremendously helpful over the past few years and his guidance has been invaluable.

—Michael Casey, Professor, Head Instructor

Branding color palette & typography
Newsletter email
Mobile site
Custom icon set
Membership badges
Logo development
Branding color palette & typography
Certificate awards
Uniform patch
Apparel design
Social media pages
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© Craig T. Polizzotto. All rights reserved.