05
Mystery Guild
Client: Bookspan
Overview
Mystery Guild is a book club that targets book lovers in the genres of mystery, horror, and suspense. After 65 years in business, it was time to update their visual identity. My design strategy for the rebranding was to have visuals and a color palette that communicated the productís content and invigorate an already mature brand. So, I developed a wordmark that instantly reflects a sense of tension with a graphical representation of shattered glass. The dark/neutral color palette supports the idea of suspense with a pop of red to draw your attention to important information like messaging and CTAs. Itís a simple solution that could serve this brand for many years to come.
  • Key roles
  •  Branding
  •  Logo Design
  •  Art Direction
  •  Website Design
  •  Responsive Design
  •  Email Design
  •  Social Media
Simply stated, Craig is a passionate and talented creative leader. I am always impressed with his ability to balance strategic issues and creative solutions.

—Sandy Strk, VP, Marketing, Bookspan

Logo development
Branding color palette & typography
Responsive website
 Launch Site 
Featured selection icon
Category landing page
Custom icon set
Email promotions
Social media page
Let’s build your brand together!
 Hire Me Now 
Questions? Let’s connect!
© Craig T. Polizzotto. All rights reserved.