Overview
Book of the Month Club is the oldest and most well-known book club originally founded in 1926. The Club provides readers an effortlessly fun way to discover and enjoy new books with a community of like-minded readers. The main goal was to relaunch this historic brand with a modern makover, while simultaneously returning the Club to its original roots. Although a 3rd party agency developed the overall branding, our in-house Creative team took the brand to the next level. We applied the look across all marketing channels including the website, email templates, packaging, judge notecards, bookmarks, and other print collateral. We also finished ahead of schedule with an accelerated launch date.